“Chermayeff & Geismar Inc. NYC, created a new
corporate identity for gas stations in Turkey and Bulgaria. The ID included a
custom made version of one Roman, and one Cyrillic font that would carry on the
style of the logo in further applications.
We chose Monotype Imaging repeatedly because we knew we could rely on their
expertise and prompt delivery. Monotype Imaging is experienced in foreign
non-Latin fonts and has reliable international resources.
The font development consisted of several steps including revisions on the
character shapes and kerning, leading to the final digital Mac/PC version of
the typeface supplied by Monotype Imaging. The completion time for the Turkish
and the Bulgarian Cyrillic fonts was approximately a month.”
Gabriele Schies, Chermayeff and Geismar
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